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September 2017 Archives

In-N-Out burger files suit to protect its brand

Competition in the fast casual restaurant market can be fierce, especially among burger chains.  SmashBurger and Shake Shack are highly motivated to claim market share previously held by McDonald’s and Burger King. So not only must their offerings be top notch, name branding is critical for establishing a following.

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Daniel S. Willard, P.C.
9401 Rockville Pike
Bethesda, MD 20814

Phone: 301-304-4972
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