The dark brown candy wrapper featuring a block-style white typeface can bring dreams of chocolate contentment to many throughout Maryland. With just a simple glance, most individuals will quickly recognize the product as one of Hershey's chocolate bars. Hershey has now entered into a business dispute and filed suit against a Maryland Senator claiming that his campaign advertisement is too similar to their iconic trademark.
In 2010, this Maryland senator with the same name as the famous chocolate company used a similar white typeface on a brown background for his campaign advertising. The senator has again decided to use this same type of advertising campaign in his recent election bid. He claims that he is using a standard-type font with a brown Maryland flag as its background. He also claims that he has a first amendment right to use this in his advertising.
The Hershey Company disagrees with the senator. It contends that he is attempting to use their iconic trademark for his benefit. In an effort to stop what they consider to be trademark infringement, The Hershey Company has filed a lawsuit against the senator.
Both businesses and politicians go to great expense to market their name as well as their product. Many times, an individual can quickly recognize a well-marketed logo. This instant recognition can mean dollars or votes as the case may be. A business dispute can quickly arise when there is a possible infringement of any type concerning the use of a business logo. It will now be up to a court to settle the dispute between Hershey and the Maryland senator.
Source: businessinsider.com, "Chocolate Giant Slaps Local Lawmaker Stephen Hershey With Lawsuit", Katie Richards, June 11, 2014